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It is our mission to improve sport experiences across the globe. We aim to assist organizations in planning, conducting, and utilizing research to optimize sporting experiences. Our team of researchers and educators have experience conducting literature reviews, synthesizing research projects, collecting and analyzing data, and creating evidence-based educational workshops. Our flexible approach allows the organizations that we work with to tailor our services to meet their specific needs.

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Our team of researchers and experts can help your organization plan, conduct, disseminate, and publish research in a wide range of knowledge fields. Our primary areas of expertise include coaching, youth development, program evaluation, and leadership but we are versatile, so if you have other needs feel free to contact us.



Our evidence-based, Transformational Coaching workshops are based on years of leading academic research by Dr. Jean Côté & Dr. Jennifer Turnnidge. They are designed to help coaches develop more effective interpersonal behaviours and improve athlete experiences.



Built for sport organizations, our 3-day facilitator training is designed to help implement transformational coaching into your coaching curriculum. We teach YOUR coach educators to deliver the Transformational Coaching Workshop and provide resources for continuing coach education.

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Dr. Côté is a world renowned researcher in the field of sport psychology and coaching. His research focuses on the developmental and psychosocial factors that affect sport performance and participation. He is interested in the complex interaction of youth, parents and coaches in the development of talent and personal growth through sport. Dr. Côté, has assisted different international organizations as a research advisor or through the completion of position papers such as the International Olympic Committee, National Federation of State High School Associations, American Orthopedic Society for Sports Medicine, Sport Coach UK, National Basketball Association, UNESCO, International Council of Coaching Excellence, the English Premier League, UK Sport, Fédération de Golf Française, Irish Sport Council, Sport Singapore, and SportScotland.

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Jennifer completed a doctorate degree in the School of Kinesiology and Health Studies at Queen’s University under the supervision of Jean Côté. In addition to her doctoral work, she also completed her Undergraduate (2009) and Master's (2011) degrees at Queen's. Broadly, her program of research explores how coach-athlete and peer relationships can promote positive development in sport. Specifically, she examines how coaches' leadership behaviours can influence the quality of youth's sport experiences. Outside of her role as a researcher and a student, Jennifer loves to spend time with her family and friends.



Derek is a graduate of Ryerson Polytechnical University, with a Bachelor of Applied Arts Degree in Radio and Television. A trusted communications strategist, facilitator and certified executive coach, Derek is one of the four co-founders of TC4S. He brings to the company more than 35 years of national and international experience in strategy development and execution, facilitation, training, and client-centred coaching. Derek has been certified through Canada’s National Coaching Certification Program in soccer and triathlon with over 20 years of coaching experience.


As a business owner, Derek has built a successful strategic communications firm that works with some of Canada’s most respected public institutions including the Supreme Court of Canada, Queen’s University, CBC/Radio-Canada, and the Ottawa Heart Institute. His company, Face Value Communications Inc., has worked extensively within the Canadian sport system, having provided strategic communications, facilitation, coaching, and research services to more than 20 different organizations such as Sport Canada Research Initiative (SCRI) conference, the 2018 and 2019 Canadian Concussions in Sport Workshop, the 2017 and 2018 Sport Events Congress, and the 2017 Ottawa Sport Summit. 


Married with three adult children, Derek is a triathlete who dabbles in photography and revels in family sing songs around the campfire.



A sport and business enthusiast, Kyle has spent the last 10 years developing innovative business and brand strategies for some of the most successful organizations across multiple key sectors domestically and abroad. A curious and creative relationship builder by nature, Kyle’s passion to lead teams from concept to execution has led him solve business challenges for professional and amateur sport groups, humanitarians, cause and charitable institutions, as well as start-ups in emerging markets. Kyle brings a wealth of strategy, marketing and partnerships experience with proven business acumen and an intimate knowledge of sport at all levels, from grassroots club programming to the highest levels of international competition. A proud Dad to a five-year-old golden retriever named Ada, Kyle lives happily with his wife in Toronto, ON.


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